buyer context

industries.

The four practices are the same everywhere. What changes is the constraint you’re working against, the language the room already speaks, and who has to sign off. Here is what that looks like in each.

worth saying plainly

this list is deliberately short.

We list the contexts we have actually worked inside, not every industry we would accept a cheque from. If yours isn’t here, that isn’t a no — it means we haven’t earned the right to claim we know your world yet, and the first conversation will be us asking rather than presenting.

next step

describe your world.

The constraint matters more than the category. Tell us what your version of a hard week looks like.